Here's what Esquire's says about the project:
On March 22 ('07), we launched the TAP Project, our small contribution to solving the clean-water shortages facing the world's poor. A collaboration between Esquire, innovative ad agency Droga5, and hundreds of restaurants around New York City, TAP simply asks diners to shell out a buck for something we all normally take for granted: the glass of water that accompanies a meal. Proceeds will go to clean-water projects around the world. And to participants' karma.
Click here to learn more about the project and how you can help!
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